Thursday, April 19, 2007

Worst examples of interactivity

For a class assignment, I've posted earlier about the CATS site in Charlotte demonstrating poor interactivity, because of an intimidating, not-useful form. Here's one more nomination, My AJC, the user-defined "home page" for people through The Atlanta Journal-Constitution. When I first discovered this interactivity through a work research proje ct, I loved the concept and hated its glitches. I assumed it was just in the building stage and would get better over time. Why give me a widget to point to YouTube, and then have it either not work or not give me enough information to tell me how it works? Where's my emotional reward for spending lots of time personalizing this site? Why is there so much wasted space? Why are you subjecting me to a bright purple Haverty's ad after I've spent time picking colors for my customization?

Since I've personalized Google as a home page, I see how inadequate and poorly designed AJC is by comparison, and I'm highly questioning the value of news sites trying to offer such personalization to users when it's obvious they can't do as good of a job as the experts. Leave search to Google; enable good search on Google, McClatchy seems to be working on that with Yahoo; let's hope we're not betting on the wrong horse.

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