What would Martha Stewart do in an Anthropologie store?Well, actually, Anthropologie marketers say they're too cool for Martha Stewart.
But visiting the store stirs that longing for creativity tapped by Martha, the idea of the creative "priesthood of the individual," to borrow from religion.
Anyone can be creative, the store says. Use Popsicle sticks, old newspapers, or needle and thread. Combine old, which isn't bad, with new, which isn't bad.
So the store's efforts to create the passionate loyalty of a specific customer spill into the lives of other customers. Anthropologie spreads a gospel among people too old or young or underpaid to serve as its main audience. That love of creativity and the visual inspiration in the stores can spread into our homes and our work.
Martha would say that's a good thing.
But remember that creativity, like Christmas, doesn't come from a box at the store.
4 comments:
Andria - I just wanted to take a moment to tell you that I've been impressed with your blog since the beginning of class. Great posts, lovely images and nice design. Your posts are always well-informed and interesting.
Thanks for the positive comments on my blog!
Andria, your writing is superb. I sense that each of your postings has had all of your attention focused into it. They're well-crafted, intelligent, and witty. I appreciate the extracurricular postings that promote relevant topics-- always nice to see where tangents may lead. I've seen several revisions to the design of your blog as well, and I like what you've done with the header. the sub-header is cool. Did you bend it too much though? On my [PC], the header is pushed up halfway off of the visible screen, seemingly layered underneath the Blogger bar. Maybe that's a Mac-PC quirk. If I have any criticism, it's that the image selection hasn't really done anything for me. With the Anthropolegie postings, no definite brand was clear to me amid the scribbles... I know the images are a reflection of the brand, but... the reading was definitely more appealing to me, and the images would have meant nothing to me without your text.
Thanks, y'all (can I say that to someone from Chicago?).
I hope I've "unbent" the main header now, learning the hard way that such a header is not like an art head on a printed page.
And image selection, cropping and sizing is definitely something I need to learn more about, setting some personal rules to add structure like that Vogue site.
Andria,
Your contrasting images of "Life at Home" and Life at Work" provide wonderfully emotional connections (for me at least) of the differences between beauty and structure.
Post a Comment